01.
ProtegeMais Seguradora is a Brazilian insurtech that operates as a leader in Surety Bonds and vice-leader in Rental Bonds, offering a variety of products and services to protect projects and assets.
ProtegeMais´s Life Insurance was launched in 2022 and aims to offer financial protection to beneficiaries in the event of the insured’s death or disability. The product is designed to guarantee the safety and peace of mind of families, providing coverage of up to R$300,000.
02.
A persona in user-centered design is a fictional character created to represent a type of user who might use a website, brand, or product in a similar way.
“I worry about my daughter’s future and I don’t want to burden my family with costs at a time of grief.”
36 years
Campinas - SP
Complete Higher Education
Married
Fernanda Lima, 36 years old and a young mother, values stability and security for her family. Although she has a comfortable life, she understands that unforeseen events can happen at any time, and her main concern is the future of her daughter. In addition, Fernanda worries about unexpected costs during delicate moments, such as the loss of a loved one.
She recognizes that, in the event of bereavement, the associated costs can be high, which leads her to seek life insurance with funeral assistance. This would not only provide financial support during such a difficult time but also ensure that her daughter wouldn’t be impacted by both the emotional and financial burdens of a loss.
Another important factor for Fernanda is the presence of her dog, who is a member of the family. She worries about the potential for costly emergency veterinary care, especially as her pet ages. Therefore, she is looking for a pet assistance coverage in her insurance, ensuring that her dog can receive the necessary care without the financial stress of unforeseen circumstances.
As a young mother, Fernanda is also aware of the importance of health and accident protection, ensuring that if something happens to her, her daughter will be financially supported. Additionally, she is looking for a policy that provides permanent disability coverage in case she is unable to work due to an accident or illness.
In summary, Fernanda Lima needs a life insurance policy that meets various needs:
These coverages aim to give Fernanda the peace of mind that her daughter and her dog will be supported, regardless of the challenges life may bring. She seeks comprehensive, affordable, and flexible insurance that addresses all aspects of her personal and family life.
“I don’t want my parents and my cat to be left helpless if something happens to me.”
45 years
Porto Alegre - SC
Complete Higher Education
Married
Ricardo Martins, 45 years old and single, is an IT technician. Although he does not have children, he is deeply concerned about the well-being and financial security of his parents, who are in their senior years. He has a stable life and a fixed income, but as a self-employed individual, he understands that security is not guaranteed, and life can be unpredictable. He is fully aware that the future could bring unforeseen circumstances, so he seeks life insurance that offers protection both for him and his family.
Ricardo’s primary need is to ensure that, should something happen to him, his parents won’t be left in a difficult situation. Since they rely on his financial support, Ricardo requires permanent disability coverage to ensure his livelihood continues if he can no longer work due to an accident or illness. He is also concerned about the costs his family would face in the event of his death, which is why funeral assistance is a priority, ensuring his parents are not burdened financially during such a difficult time.
Additionally, Ricardo owns an elderly cat that requires constant care due to its age. He does not want his long-time pet to be left without proper care if something were to happen to him. Therefore, he is looking for pet assistance coverage, which would ensure his cat continues to receive necessary care, even in his absence.
Ricardo is also mindful of his own health needs. He knows that, with time, the risk of illness and accidents increases, and he wants to ensure that he will have access to quality medical care without bearing the high costs unexpectedly. For this reason, he is seeking insurance that offers medical assistance for serious illnesses or accidents.
Another important point for Ricardo is the protection of his home and personal assets. He understands that, should he need prolonged medical treatment or rehabilitation, his financial resources might be compromised. Therefore, he is looking for insurance that also covers debts and unexpected costs, ensuring his financial stability in the event of emergencies.
In summary, Ricardo Martins’ life insurance needs include:
These coverages aim to ensure that Ricardo not only has personal security but also continues to support his parents and maintain his financial stability, no matter the challenges that may arise. He is looking for comprehensive life insurance that offers protection for both him and his family, with a focus on health, financial contingencies, and the well-being of his loved ones.
04.
05.
Colors are a fundamental element of UX/UI design as they play an important role in how users perceive and interact with a digital product. The choice of colors was based on a WCAG 2.1 contrast system.
These are base black and white color styles to quickly swap out if you need to.
Gray is a neutral color and is the foundation of the color system. Almost everything in UI design, text, form fields, backgrounds, dividers are usually gray.
The primary color is your “brand” color, and is used across all interactive elements such as buttons, links, inputs, etc. This color can define the overall feel and can elicit emotion.
06.
To make purchasing ProtegeMais life insurance even more intuitive, I decided to create an animation that represented this process visually. The first step was to develop a storyboard that included all the static views, illustrating what the animation would look like.
07.
The Life Insurance page has been completely designed to present the benefits of each coverage and assistance in a clear and detailed manner, highlighting the advantages for customers.
08.
Enhancing user engagement and satisfaction through innovative design and intuitive functionality.
Identified key objectives and user needs to create a focused, user-centered landing page experience.
Analyzed user pain points and visual inspirations to shape a clean, minimal design that conveys trust.
Explored layouts and user flow with wireframes, refining the design based on feedback for clarity and usability.
Created a polished, responsive design in Figma with subtle interactions and a seamless user experience across devices.
Once everything has been approved by the client, we come to the animation stage, to make navigation more enjoyable and dynamic.
09.
Now you can view every detail of ProtegeMais Life Insurance.
Feel free to reach out for collaborations or just a friendly hello.
