01.
Donis Seguradora is a Brazilian insurance company, recognized mainly for its performance in surety bonds and rental insurance.
Founded in 2012, Donis stands out for its innovation and use of technology to simplify processes and offer agile and efficient services.
It is also among the market leaders in its segments, having won several awards for the quality of its services.
02.
A persona in user-centered design is a fictional character created to represent a type of user who might use a website, brand, or product in a similar way.
“My biggest fear is that something unexpected will happen and I won’t be able to protect my family or bear the loss.”
36 years
Belo Horizonte - MG
Complete Higher Education
Married
Ana Clara Monteiro is a dedicated civil engineer and mother of two who has always dreamed of building a warm and safe home for her family. After years of planning and hard work, she and her husband were finally able to move into their own home in a quiet neighborhood in Belo Horizonte. For Ana Clara, this property represents not only a financial investment, but a symbol of personal fulfillment and the starting point for unforgettable memories with her young children.
With a busy routine, divided between work, household demands and the children’s activities, Ana Clara values ​​the feeling of tranquility and security in relation to her home. However, she is also aware that unforeseen events can happen at any time, such as fires, thefts or electrical damage that compromise the functioning of the house or the safety of the family.
In addition, Ana Clara has a practical concern: the cost and agility to resolve emergency situations, such as the need for a locksmith or the repair of an essential appliance. For her, home insurance goes far beyond financial protection: it is a guarantee of fast and efficient support to preserve the comfort and stability of the home.
Main needs:
For Ana Clara, home insurance is an indispensable tool to ensure that, regardless of the challenges, her home continues to be a space of protection, love and comfort for everyone she loves.
“I need to ensure that the rented property is always protected against any type of problem, without it taking up too much of my time.”
45 years
São Paulo - SP
Complete Higher Education
Divorced
João Pedro Almeida is a successful businessman in the logistics sector who has always sought to diversify his sources of income. A few years ago, he purchased an apartment in a prime location in São Paulo, with the aim of using it as an investment. The property is currently rented to a young family, and João understands that protecting this property is essential both to maintain its market value and to ensure the peace of mind of the tenants.
Although he has experience in the business world, João knows that managing unforeseen events related to real estate can be complex and costly, such as electrical damage, fires, leaks or even theft. In addition, he values ​​solutions that optimize his time and are easy to manage, since his routine is busy and full of commitments.
For this reason, João seeks home insurance that offers broad and reliable coverage, with services that can be activated in a practical manner and that guarantee complete protection of the property, without generating extra worries. For him, cost-benefit is also a fundamental point, since he wants to protect his assets without compromising the profitability of the investment.
Main needs:
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João believes that investing in home insurance is a smart way to take care of the assets he worked so hard to acquire and which are still an important source of income for his future.
04.
05.
Colors are a fundamental element of UX/UI design as they play an important role in how users perceive and interact with a digital product. The choice of colors was based on a WCAG 2.1 contrast system.
These are base black and white color styles to quickly swap out if you need to.
Gray is a neutral color and is the foundation of the color system. Almost everything in UI design, text, form fields, backgrounds, dividers are usually gray.
The primary color is your “brand” color, and is used across all interactive elements such as buttons, links, inputs, etc. This color can define the overall feel and can elicit emotion.
06.
I want to simplify the website’s language and explain the coverage. I also plan to include short videos with tips, clear CTAs, and improve mobile navigation. I’m focusing on SEO and accessibility to reach more people and make the experience more intuitive.
07.
The Donis logo reflects solidity and innovation, symbolizing the trust and modernity that define the insurer.
08.
The Home Insurance page has been completely redesigned to present the benefits of each coverage and assistance in a clear and detailed manner, highlighting the advantages for customers.
09.
Enhancing user engagement and satisfaction through innovative design and intuitive functionality.
Identified key objectives and user needs to create a focused, user-centered landing page experience.
Analyzed user pain points and visual inspirations to shape a clean, minimal design that conveys trust.
Explored layouts and user flow with wireframes, refining the design based on feedback for clarity and usability.
Created a polished, responsive design in Figma with subtle interactions and a seamless user experience across devices.
10.
Now you can view every detail of Donis Seguradora Home Insurance.
Feel free to reach out for collaborations or just a friendly hello.
