01.
Arena.im is a Silicon Valley based technology company that offers a real-time communication platform focused on creating and monetizing online communities.
Arena is taking advantage of the opportunity provided by the Olympic Games to promote its products, Live Blog and Live Chat. The proposal consists of broadcasting the Olympic events in real time, allowing users to interact with each other through chat or follow the main moments via Live Blog. At the same time, companies have the possibility of promoting products directly related to the live broadcasts, maximizing engagement and increasing the visibility of their brands.
02.
The project must follow a structured sequence to ensure efficiency, alignment with the client’s objectives and needs, and the development of innovative and quality solutions, from the briefing to the final delivery.
The initial stage of the design process in which essential information about the project is collected and defined, aligning the client’s objectives, expectations and needs to guide creation.
The stage of the design process in which market references and practices are analyzed, studying competitors and trends to identify opportunities and inspire innovative solutions in the project.
The stage of the design process where creative ideas are explored and generated.
The stage of the design process where a sequential visual representation is created, using illustrations to plan and communicate the video.
The stage of the design process where visual elements are brought to life through movement, creating dynamic interactions and engaging narratives, applying visual effects, adjusting timing, and integrating with other tools.
03.
Style frames are static visual representations used to define and communicate the visual style of a project, helping to align expectations and ensure consistency, especially in animation projects.
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